A conversation with Dr. Rania Saleh on 10 years of Oryx and what comes next.
What if your workflows ran themselves, your teams stayed aligned without constant reminders, and every patient left feeling like the visit was designed just for them?
That’s not a distant vision. For Dr. Rania Saleh, it’s been the goal since day one.
Recorded in March 2026 on The Dental Marketer podcast, Dr. Rania returns to celebrate Oryx’s 10-year milestone and shares the story behind building the platform from the ground up. It started with a health crisis that exposed the limits of existing dental software and sparked a question: what would a truly comprehensive, clinically driven system actually look like?
The answer became Oryx. But building it wasn’t simple.
Dr. Rania opens up about the tough decisions along the way, including ripping out parts of the platform she once prized to keep pace with rapid advances in AI and practice management. She draws a clear parallel between scaling a software company and scaling a dental practice: both require strong culture, clear leadership, and systems that your whole team believes in.
Whether you’re a solo dentist thinking about growth or a multi-location group navigating complexity, this conversation is packed with practical insight. You’ll hear how to design patient communication that builds trust, why all-in-one platforms outperform piecemeal solutions as you scale, and how small workflow improvements can compound into real, measurable results over time.
Ten years in, Oryx is still evolving. And if this conversation is any indication, the best is still ahead.
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