Karen Gray, Chief Customer Officer at Oryx, on what scaling really exposes.
What if the cracks in your practice were always there, and growth just made them impossible to ignore?
Published April 16, 2026 on DEO’s Growth Secrets Podcast for Dental Organizations, host Emmet Scott sits down with Karen Gray, Chief Customer Officer at Oryx Dental Software, to unpack what actually happens when dental practices start to scale and why the jump from one location to two exposes operational gaps most owners don’t even know exist. With nearly 20 years of executive experience in vertical SaaS, Karen brings a clear-eyed perspective on what separates practices that grow successfully from those that struggle.

Being the busiest practice on the block isn’t always a green light to expand. Karen walks through the three questions every owner needs to answer before opening a second location, why the dentist who is involved in everything is often the biggest bottleneck to their own growth, and the critical difference between having software and having real operational infrastructure.
That last distinction matters more than most owners realize. And it determines whether scaling feels like momentum or chaos.
Listen to the full episode here.
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