Bryce Swihart

Bryce Swihart is the Vice President of Product at Oryx Dental Software, where he leads product management, product strategy, UX, and cross-functional roadmap execution. In this role, Bryce is responsible for defining the product vision, driving customer-informed innovation, and ensuring Oryx delivers a modern, intuitive, and scalable platform that meets the evolving needs of dental practices. He works directly with customers to capture clear voice-of-customer insights and partners closely with design, engineering, customer success, and executive leadership to bring new capabilities to market with speed, clarity, and impact.

Bryce brings deep experience in building and scaling category-defining Vertical SaaS products. Prior to joining Oryx, he served as Director of  Product Management at ResMan, a leading property management software company, where he helped scale both the platform and the product organization through periods of rapid growth. Before ResMan, Bryce spent nearly 15 years at Ministry Brands in progressive product leadership roles, shaping multiple high-growth product lines across the organization’s extensive Vertical SaaS portfolio.

A product leader known for pairing vision with executional excellence, Bryce is a champion of the customer voice and a strong believer in customer-driven roadmaps as the foundation of long-term product success. At Oryx, he partners directly with Dr. Rania to define the company’s product vision, prioritize innovation, and bring best-in-class solutions to market.

Bryce specializes in scaling product organizations, cultivating high-performing teams, and delivering meaningful business and customer outcomes. His strengths include product strategy, roadmap prioritization, customer discovery, user experience optimization, and building frameworks that enable teams to move quickly while maintaining product quality and integrity.

He is passionate about empowering product managers, improving cross-functional alignment, and fostering a culture of transparency, trust, and accountability. Bryce’s leadership centers on building products that solve real problems, drive measurable value, and elevate the customer experience at every stage of the journey.

• 15+ years of product leadership across high-growth Vertical SaaS platforms
• Former Director of Product Management at ResMan
• Helped build, guide, and ultimately sell EasyTithe to Ministry Brands, gaining deep empathy for every layer of the business and later contributing across 38+ acquisitions and major organizational scale
• Proven track record in scaling product organizations and launching high-impact platform capabilities
• Deep expertise in customer-driven product strategy and cross-functional execution
• Direct partner to Oryx’s Founder & CEO, Dr. Rania Saleh, on product vision and roadmap strategy