Dec 12, 2024

Today’s Dental & Oryx—Powering Growth, Driving Success

Chief Customer Officer, Oryx

A seasoned customer and revenue leader with nearly 20 years of SaaS experience, driving scalable, high-impact customer operations as Chief Customer Officer at Oryx Dental.

RESULTS AT A GLANCE

6Offices running on one cloud platform
3Cousin practices alongside the group
$10K+Minimum spent on terminal servers before the switch
24/7Data access from any office, at any hour
  • A custom KPI dashboard built with Oryx, tracking metrics such as case acceptance and production
  • Reporting no longer requires late-night or early-morning work to pull the numbers
  • Clinical tools that standardize patient care and improve communication with patients
  • Collaborative feature development and responsive support, including on imaging issues

CLIENT SNAPSHOT

  • Practice:Today's Dental
  • Profile:A small group practice with six offices and three cousin practices, grown from a single location
  • Location:Omaha, Nebraska
  • Team:Sherry Hassler, Integrator, and Darren Weis, Chief Financial Officer
  • Goal:Move off a physical server-based system to a cloud platform that scales with the group and keeps data accessible across every office

The Challenge

Scaling a growing group practice on a physical server

Today’s Dental is a small group practice with six offices and three cousin practices. As the practice grew, the team faced increasing challenges managing data access and maintaining operational efficiency. After years on a server-based system, they went looking for a cloud-based solution that could support their expansion and improve day-to-day operations.

The exterior of a Today's Dental clinic
Today's Dental grew from a single location to six offices and three cousin practices.

The Problem With Servers

As Today’s Dental steadily grew from one office to six, the existing physical server-based system created significant issues:

  • Limited access to data: Team members struggled to access vital data, especially during off-hours or when working remotely. This became even more problematic during the COVID-19 pandemic, when in-office work was restricted.
  • Expensive infrastructure: To improve remote data access, the practice invested in terminal server setups costing a minimum of $10,000. Despite the cost, the solution was inefficient and did not fully address their needs.
  • Difficulty pulling reports: Generating reports became time-consuming, often requiring late-night or early-morning efforts from team members.
  • Challenges managing multiple offices: The server-based system proved increasingly cumbersome as the group expanded, making it hard to manage operations across multiple locations.

“We were just buried, trapped on these servers. It was difficult to pull reports, and we were working at all hours just to get the data we needed.”

Sherry HasslerIntegrator, Today’s Dental

The inefficiencies of the old system hurt Today’s Dental in several ways. Beyond being expensive and time-consuming, it delayed decision making and stifled growth as the team worked to expand into new locations.

RUNNING SIX OFFICES, BEFORE AND AFTER

On physical servers
  • Data locked to the office, hard to reach after hours or remotely
  • Terminal server setups costing at least $10,000, still inefficient
  • Reports pulled late at night or early in the morning
  • Each new location adds to the management burden
On Oryx in the cloud
  • Data available from anywhere, at any time, across all six offices
  • No terminal server infrastructure to buy or maintain
  • A custom KPI dashboard surfaces case acceptance and production
  • New locations come onto the same platform as the rest of the group

Selecting a Partner

Frustrated by the limits of their setup, the Today’s Dental leadership team decided it was time to explore cloud-based solutions that would scale with the business and improve access to critical data. They had looked at cloud software about five years earlier but postponed the change. After one too many problems, they revisited the idea.

Their main criteria: a focus on patient care, alignment with the practice’s core values, and the ability to customize features. The team began by considering several cloud-based vendors, but the decision was clear after the first demo with Oryx.

“Our initial call was a game changer. I didn’t really even want to go down the road with the other companies that I had looked at in the past.”

Sherry HasslerIntegrator, Today’s Dental

Some team members were hesitant to switch, given their familiarity with the previous software and concerns about the disruption of migrating. Oryx’s demo and collaborative approach reassured them.

“It was so dynamic and able to sort of pivot to what the team needs. All of my boxes were checked, and I am not one who anybody would say is comfortable with change. But after seeing the demo, I was ready to do it.”

Sherry HasslerIntegrator, Today’s Dental

Oryx Chosen to Boost Efficiency and Drive Growth

Oryx stood out to Hassler and the Today’s Dental team for several reasons:

  • Cloud-based access: Team members can access data from anywhere at any time, improving productivity and decision-making.
  • Customizable KPI dashboard: Oryx worked with Today’s Dental to build a dashboard tailored to their needs, tracking critical metrics such as case acceptance and production.
  • Clinical features: Robust clinical tools let the group standardize patient care and improve communication with patients.
  • Collaborative development: Oryx’s willingness to collaborate on feature enhancements and address the practice’s unique needs aligned with their culture of problem solving and patient focus.
  • Responsive customer support: Quick responses to technical issues, with the team working closely to resolve ongoing concerns, including imaging challenges.

“Oryx has mastered the clinical side of dental software. Their leadership is well known in this field. Their reputation, along with the knowledge that their software can grow and adapt to our needs, made us feel like true partners.”

Darren WeisChief Financial Officer, Today’s Dental

A Bright Future Ahead

Today’s Dental plans to keep refining how they use Oryx, with both teams focused on expanding the use of clinical features and making regular updates to the custom KPI dashboard.

“What I’ve been told time and time again by vendors is ‘We don’t do it that way,’ and ‘Nobody else asks for that.’ But we’re here to support the people who are at the front desk who support the clinical team who support our patients. We’re so fortunate that Oryx’s culture matches our culture of problem solving and patient focus.”

Sherry HasslerIntegrator, Today’s Dental

By partnering with Oryx, Today’s Dental can continue to expand its offices knowing data is safe and easily accessible from every location. As the practice grows, Oryx will be there with software updates, customer service, and a true partnership.

Download the Full Case Study

Want the printable version? Download the Today’s Dental case study PDF.

See What Oryx Could Do for Your Group Practice

Oryx was founded by dentists, for the future of dentistry. We’ve been chairside ourselves, and we know the challenges and joys of operating a dental practice. Don’t let outdated systems hold you back. Schedule your demo today and see how Oryx can help you scale.

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